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Alberto VO5 Expands To Launch a Post-Shower Oil

The spray oil is the brand's new after-shower product.

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By: Marie Redding

Senior Editor, Rodman Media

Alberto VO5, known for its pre-shower hot oil treatments for the hair, has launched its first after-shower product – Shine, Glow & Go Beauty Oil.

The dual purpose hydrating, fast-absorbing spray oil is for the hair and body, and it contains VO5’s signature 5 Essential Vitamins formula. It also contains a proprietary blend of oils — argan, macadamia, sunflower, shea, grapeseed, and coconut – and is free of parabens and dyes.

The bottle has a pump dispenser that emits a fine mist spray. The clear plastic shows the product inside, and its accented with a red cap and label. It retails for $4.99.

Nina Riley, VP Marketing at High Ridge Brands, owner of Alberto VO5, said: “We’re constantly innovating to bring the savvy VO5 shopper world class products that meet and exceed the performance of products that sell for considerably more.”

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